Story mapping workshop

Format to run a small story mapping workshop

Elevator Pitch

As a team work to decide on the elevator pitch ala

For [TARGET CUSTOMER TYPE] who want to [NEED / DESIRE], [PRODUCT / FEATURE] is a [MARKET CATEGORY] that [KEY BENEFIT].

Driver, Approver, Contributors, and Informed

Identity key objects and people to deliver

Story mapping

Story Map Structure: Goals > Activities > Tasks > Stories